Comments on: Social Media Marketing ROI, Not Snake Oil

By: Twitter marketing

Twitter marketing — Sun, 24 Jan 2010 01:13:44 +0000

Saw your Blog bookmarked on Reddit. Nice Blog.

By: Social media – too sexy for my project? « The Liner Notes

Social media – too sexy for my project? « The Liner Notes — Thu, 21 Jan 2010 16:05:30 +0000

[...] Mark Bradford wrote a great response to the Business Week article. (Of course, he’s also a “new media consultant,” so he is one of the people dissed by Business Week.) He said: Let’s not confuse the use of Web 2.0 collaborating technologies within an enterprise to modern marketing. [...]

By: Jad

Jad — Tue, 12 Jan 2010 16:23:34 +0000

Great post! It brings home the fact that, even if social media metrics (like followers) don’t plainly map to financial returns, they can be linked to conversions (like sales on landing pages). We’re working towards figuring-out SM ROI, feel free to check us out here: http://www.swixhq.com/.