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The recently released Twitter Lists function is Twitter’s most useful feature. Twitter Lists allow you to group Followees. Creating Lists is particularly useful for accounts with many many Followees because you can organize them into manageable categories. Up until now, these Twitter users struggled to efficiently monitor more than a few hundred accounts. Some useful business applications may be organizing Twitter Lists of customers, prospects, competitors, associations, publications, media or research sources.

Twitter keeps track of all Lists that you follow as well as all Lists that follow you. Lists are automatically public by default but can be made private if you choose. Public Lists are particularly interesting as an organic research source because you can follow any public list and take advantage of  their grouping and interests.

To create a List, click “Lists” in the right sidebar just under the Search field. Below are some useful links to more information:

• How To Use Twitter Lists
• Twitter Lists FAQ
• 10 Ways to Use Twitter Lists