YouTube is a powerful media channel with serious value for mid market B2Bs. Despite being one of the largest search engines, YouTube’s size and SEO influence is frequently overlooked. The numbers are stunning. Twenty hours of video are uploaded each minute. YouTube CEO, Chad Hurley, recently proclaimed that the site has well over one billion global views a day.
Rich Media Transforms Personality and Individuality into a Brand
Extraordinary businesses thrive on the backs of key individuals and personalities. They succeed because of relationships and the human element. YouTube is special because it’s a warmer medium. It humanizes your message and helps establish an interactive brand.
Cross Channel Integration
YouTube makes it very easy embed your video in other networks like Facebook or your business blog with optimized keyword tags. Of course sharing your video across networks also multiplies overall visibility and SEO strength. I know it’s feels awkward, but don’t hesitate. Give it a shot.
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Zabada, Inc.
Andy Sernovitz
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Gary Vaynerchuk
November 18th, 2009 at 12:47 pm
Saw your tweet. I’m using Youtube marketing for videos on my personal blog. Video has a much better connection than the written word and it all really depends on what you’re good at. Some people are great with video, some are with writing, and some are with audio.
I recommend all businesses use video in any way they can. If you’re not good with video, allocate an employee who is and go from there.
November 18th, 2009 at 1:18 pm
I use video to stay connected to Cisco partners and, in a few words, bring ideas to life. Video can be much more compelling and lively than text. Uploading to You Tube means you can gain a much larger audience (if you tag your videos properly).
That said, video is a tool in your marketing arsenal and should be used as just one tool of many. Not as the only tool.
I recently gave a talk at a Cisco partner event about ways that video brings marketing to life and found that many people are interested and want to learn how to create videos, but are not sure how to go about it.