ChirpUp.com

Mark Bradford and Rob Lambert, Co-Founders of ChirpUp.com, a Chicago interactive marketing & social media agency present “Where the Rubber Meets the Road: Measuring ROI for Social Marketing Campaigns”

With every tweet, poke and link, social media gains a bigger share of the B-2-B marketer’s radar and strategic efforts.  Regardless of how innovative, clever or creative a social marketing campaign may seem, the bottom line is always going to be whether or not it had a good ROI.  Mark Bradford and Rob Lambert, founders of ChirpUp.com, will discuss how marketers can determine ROI and evaluate if the social marketing campaigns they undertake are worth the money, time and sweat required to develop and launch them.

Mark Bradford helps entrepreneurs establish a digital voice with a combination of branding, word-of-mouth marketing, PR, SEO and social media technologies.  Mark has led commercial software strategy, design and development activities since 1998.  His experience includes the conception, sales and production of custom solutions and brand management software for CPGs, pharmaceuticals and financial services.  Mark led start-up application services practices for a technology consultancy and a boutique interactive services provider back in the dot-com era.

Rob Lambert is a creative Chicago-area software developer and entrepreneur. Rob is active in the Ruby and Java community and is a big open source software supporter. After 10 years as the key architect of a flagship enterprise brand management software, Rob recently hit the entrepreneurial road with his own company.

Event Location

Italian Conference Center
631 E.Chicago St
Milwaukee, WI 53202

Thursday, January 14, 2010

• Seminar:4:30
• Networking:5:30
• Dinner:6:15
• Program:7:00

Investment:

• EARLY REGISTRATION DISCOUNT if registered by Monday, January 11 at noon
• Seminar – $20/members, $30 nonmembers
• Dinner program – $40 members, $55 nonmembers
• Both programs – $55 members, $75 nonmembers, affiliate students $10, non-affiliate students $20

• Registration investment AFTER Monday, January 11 at noon:
• Seminar – $30/members, $40 nonmembers
• Dinner program – $50 members, $65 nonmembers
• Both programs – $65 members, $85 nonmembers, Affiliate students $15, non-affiliate students $25

Download Presentation – chirpup_social_media_roi_14JAN2010_BMA