ChirpUp.com

Cliché or not, we say it all time… “You get what you put into LinkedIn.” Actually, you get way more! With over 50 million users worldwide, LinkedIn is an immensely powerful B2B marketing channel. If you’re thinking about social media marketing, start with LinkedIn and dive in.

Having a Profile Is Not Enough

Too frequently, we hear from from business owners who created a LinkedIn profile and leave it idle.  That’s not enough. You must participate. After a little exploration, you’ll see how to engage your target market. Do your research, invest some time, and harness the network. It will payoff. Use LinkedIn to strengthen relationships and create new ones. Join groups, ask questions and participate in discussions.

Ultimately, LinkedIn is just a new channel for mid-market companies to do what you’ve always done. Socialize, be yourself, give folks something to talk about and be heard. Your business will thank you.