Finally! We have a credible study that substantiates social media marketing ROI for major B2B brands. The research found that companies with the highest levels of social media engagement increased revenues by 18% in the last 12 months, while the least active declined by 6%.
Above and beyond correlating financial performance with deep social media engagement, The ENGAGEMENT db Report traces best practices and examines specific cases studies, including SAP. Top engagements scores were earned by Thomson Reuters, SAP, Accenture and Intel. For us, this research from network platform Wetpaint and digital strategists Altimeter Group is a leading indicator for the mid-market and B2B’s in general.
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Gary Vaynerchuk
December 3rd, 2009 at 1:38 pm
Is this Correlation or Causation?
December 30th, 2009 at 3:06 pm
The study specifically says “correlation”:
“While these findings do not necessarily imply a causal relationship, they still hold powerful implications. Social media engagement and financial success work together to perpetuate
a healthy business cycle: a customer- oriented mindset stemming from deep social interaction allows a company to identify and meet customer needs in the marketplace, generating superior profits. The financial success of the company, in turn, allows further investment in engagement to build even better customer knowledge, thereby creating even more profits — and the cycle continues.”
January 11th, 2010 at 1:24 pm
Are they grading on a curve? B2B companies get praise just for having a Facebook or Twitter account. Their actual engagment is far behind the average B2C company.
January 16th, 2010 at 2:06 pm
Hi Sharon – not sure I’m reading the report the same way you are. I’m seeing b2b’s held to the same exact same standard. Notice accomplishments of SAP as an example. Clearly there are way more successful case studies with B2C. The whole point of this report is that they companies who had a mere token rather than meaningful engagement presence scored lower. Maybe I’m missing what you’re seeing?
August 1st, 2010 at 6:18 am
hallo mark< it is very glad for me to find your email address, i really need the information about this, I hope that you dont mind to be my consultant relating with this topic.do you mind if i email your addres any time?
thank you very much
I'm waiting for your answer..
Your Regard
Lina From Indonesia