Comments on: Social Media Segmentation, Content, Reach, Frequency, Engagement http://chirpup.com/2009/08/27/social-media-segmentation-content-reach-frequency-engagement/ Chicago Interactive Marketing & Social Media Agency Tue, 24 Apr 2012 23:31:16 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Social Media Marketing ROI Not Snake Oil Mid Size Business Chicago | ChirpUp.com http://chirpup.com/2009/08/27/social-media-segmentation-content-reach-frequency-engagement/comment-page-1/#comment-6162 Social Media Marketing ROI Not Snake Oil Mid Size Business Chicago | ChirpUp.com Tue, 12 Jan 2010 12:53:55 +0000 http://chirpup.com/?p=1510#comment-6162 [...] are two areas I watch like a hawk for a client, because that’s where ROI lives. We look at new media metrics in traditional media terms. It’s no less legitimate to consider the number of twitter followers than it is to consider a [...] [...] are two areas I watch like a hawk for a client, because that’s where ROI lives. We look at new media metrics in traditional media terms. It’s no less legitimate to consider the number of twitter followers than it is to consider a [...]

]]> By: Trevor Stafford http://chirpup.com/2009/08/27/social-media-segmentation-content-reach-frequency-engagement/comment-page-1/#comment-4616 Trevor Stafford Thu, 05 Nov 2009 21:53:37 +0000 http://chirpup.com/?p=1510#comment-4616 I have trouble with using the word 'campaign' to outline SM activities. Social Media, imo, cannot be campaign-based. It can have activity spikes, sure, but I fear that one-shot, one-purpose campaigns actually leave negative engagement in their wake. Users feel, well, used! Like Brian says, Social Media is a long-term relationship and needs very long-term overarching goals. I have trouble with using the word ‘campaign’ to outline SM activities. Social Media, imo, cannot be campaign-based. It can have activity spikes, sure, but I fear that one-shot, one-purpose campaigns actually leave negative engagement in their wake. Users feel, well, used!

Like Brian says, Social Media is a long-term relationship and needs very long-term overarching goals.

]]> By: Brian Bell http://chirpup.com/2009/08/27/social-media-segmentation-content-reach-frequency-engagement/comment-page-1/#comment-3536 Brian Bell Wed, 09 Sep 2009 02:10:10 +0000 http://chirpup.com/?p=1510#comment-3536 Traditional media is not dead! Nor is the concept of reaching people with a message. That's what media is, right; making something known and creating a conversation or soliciting a response from people? Social media is just a matter of changing the tone, the approach and the content of your message, focusing more on building relationships with people, talking with them instead of to them, responding to engagement with your brand and empowering existing advocates to become third-party validators. The same concepts apply. Great post Mark. Traditional media is not dead! Nor is the concept of reaching people with a message. That’s what media is, right; making something known and creating a conversation or soliciting a response from people?

Social media is just a matter of changing the tone, the approach and the content of your message, focusing more on building relationships with people, talking with them instead of to them, responding to engagement with your brand and empowering existing advocates to become third-party validators.

The same concepts apply. Great post Mark.

]]> By: Claus@VerticPortals http://chirpup.com/2009/08/27/social-media-segmentation-content-reach-frequency-engagement/comment-page-1/#comment-3424 Claus@VerticPortals Thu, 27 Aug 2009 15:41:21 +0000 http://chirpup.com/?p=1510#comment-3424 Good little reminder that good old terms can also be applied to emerging media/technology. Something to remember so we don't create one more IT bubble. Good little reminder that good old terms can also be applied to emerging media/technology. Something to remember so we don’t create one more IT bubble.

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