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Katie Rogers of Medill Money Mavens Interviews Mark Bradford of ChirpUp

ChirpUp interview with Medill Money Mavens on social media as a lasting industry. Money Talks podcast "Social Media: Can’t Kill the Buzz" and other business and economy coverage from student-journalists at the Medill School of Journalism.

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Social Media Segmentation, Content, Reach, Frequency, Engagement

Modern social media marketing still requires some traditional media campaign methods.  Even though the channels and mediums are changing, successful new media campaigns depend on thoughtful target audience segmentation, media selection content strategy reach, frequency and engagement. Target Audience Segmentation As the social web matures, rich actionable data is emerging for B2B and B2C marketers.  [...]

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Brand Your Comments: Create Your Gravatar

If you have not uploaded your image and registered your email address with Gravatar.com, read this post and then do so! What’s a Gravatar? From Wikipedia: Gravatar (an abbreviation for globally recognized avatar) is a service for providing globally-unique avatars. At Gravatar.com, users can register an account based on their email address, and upload an [...]

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Social Media Marketing and Compliance for Regulated Industries

As regulated industries, financial services and life sciences are anxious to use social media for marketing.  But, SEC and FDA compliance concerns are sidelining modern marketing initiatives for pharmaceuticals, health care, device manufacturers, insurance services and financial advisers.   CIOs and compliance officers are struggling to balance social marketing opportunities with risk and regulation. How can [...]

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