Comments on: The Fight for a Piece of Social Media Pie http://chirpup.com/2009/07/09/the-fight-for-a-piece-social-media-pie/ Chicago Interactive Marketing & Social Media Agency Tue, 07 Feb 2012 17:51:20 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Tom Pick http://chirpup.com/2009/07/09/the-fight-for-a-piece-social-media-pie/comment-page-1/#comment-13892 Tom Pick Fri, 27 Aug 2010 18:02:00 +0000 http://chirpup.com/?p=1339#comment-13892 I agree that the business ultimately owns social media marketing, but saying that an outside agency or consultant can never tweet on their behalf is painting with too broad a brush. At the very least, an outside agency can provide technical assistance, strategic guidance and tactical consulting. In some cases, an agency can provide execution assistance as well. In those situations when the agency and client have worked together for year, and the agency has written or edited much of company's content, optimized their websites, spoken with media on their behalf, met some of their customers - the agency is certainly positioned to speak with the company's "voice" in certain venues. I agree that the business ultimately owns social media marketing, but saying that an outside agency or consultant can never tweet on their behalf is painting with too broad a brush. At the very least, an outside agency can provide technical assistance, strategic guidance and tactical consulting. In some cases, an agency can provide execution assistance as well.

In those situations when the agency and client have worked together for year, and the agency has written or edited much of company’s content, optimized their websites, spoken with media on their behalf, met some of their customers – the agency is certainly positioned to speak with the company’s “voice” in certain venues.

]]> By: Eric Swain http://chirpup.com/2009/07/09/the-fight-for-a-piece-social-media-pie/comment-page-1/#comment-3978 Eric Swain Fri, 02 Oct 2009 18:51:15 +0000 http://chirpup.com/?p=1339#comment-3978 Not sure how I stumbled upon this (not through Stumbleupon) months after but I completely agree with the post. If a social media agency or consultant offers to Tweet on your behalf or otherwise provide your "voice" in the conversation with your customers, walk out of the meeting immediately. Of course, they should provide you with guidance, strategy, tactics, tools, support, etc. to help target and optimise your social media efforts. Not sure how I stumbled upon this (not through Stumbleupon) months after but I completely agree with the post. If a social media agency or consultant offers to Tweet on your behalf or otherwise provide your “voice” in the conversation with your customers, walk out of the meeting immediately.

Of course, they should provide you with guidance, strategy, tactics, tools, support, etc. to help target and optimise your social media efforts.

]]> By: Mark Bradford http://chirpup.com/2009/07/09/the-fight-for-a-piece-social-media-pie/comment-page-1/#comment-2776 Mark Bradford Tue, 14 Jul 2009 15:54:33 +0000 http://chirpup.com/?p=1339#comment-2776 I would start with a blog and use it as a syndication hub with the a few targeted social media networks. Facebook is obviously very powerful for faith / cause related organization like yours. I would start with a blog and use it as a syndication hub with the a few targeted social media networks. Facebook is obviously very powerful for faith / cause related organization like yours.

]]> By: Curtiss Asbell http://chirpup.com/2009/07/09/the-fight-for-a-piece-social-media-pie/comment-page-1/#comment-2675 Curtiss Asbell Fri, 10 Jul 2009 19:31:25 +0000 http://chirpup.com/?p=1339#comment-2675 This makes a lot of sense. I have invested a lot of energy over the last couple years "leveraging my core competency and outsourcing everything else." Where is a good place to start to strike a balance thinking about bringing some of this closer to home? Thanks! This makes a lot of sense. I have invested a lot of energy over the last couple years “leveraging my core competency and outsourcing everything else.” Where is a good place to start to strike a balance thinking about bringing some of this closer to home? Thanks!

]]> By: Bill Hanifin http://chirpup.com/2009/07/09/the-fight-for-a-piece-social-media-pie/comment-page-1/#comment-2668 Bill Hanifin Fri, 10 Jul 2009 16:47:12 +0000 http://chirpup.com/?p=1339#comment-2668 I agree that ownership and end responsibility are with the enterprise, but there are practical considerations of time/bandwidth/expertise that leaves plenty of room for outsourced support. I agree that ownership and end responsibility are with the enterprise, but there are practical considerations of time/bandwidth/expertise that leaves plenty of room for outsourced support.

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