2009 July | ChirpUp.com

ChirpUp’s Mark Bradford Presents to Management Advisory Council on Modern Interactive Marketing

31. July 2009

Basic social media tools that reach your customers, generate leads, optimize search engine results (SEO), and get people talking about your brand. Mark will provide a high-level overview of basic inbound marketing techniques using blogs, Facebook, LinkedIn and Twitter.

Chicago Media-Marketing & Advertising August Meetup

22. July 2009

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ChirpUp joins CMM&A for networking and discussion about media, marketing, advertising, and public relations. Topic: "Why You Can't Afford Not to Blog"

TweetAdder – A Solid Twitter Marketing Tool

22. July 2009

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TweetAdder – A Solid Twitter Marketing Tool

Thanks to @ztnark for turning us on to TweetAdder. If your social media marketing strategy includes a broadcast component, TweetAdder is a tool worth considering. With just a reasonable amount of set-up, TweetAdder automates the commodity tasks and leaves new B2B marketers free to use tools like Seesmic’s Desktop for richer engagement activities. As Mac [...]

Copywriting Tip: Have the Computer Read Your Writing Back To You

16. July 2009

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Copywriting Tip: Have the Computer Read Your Writing Back To You

We write all the time: email, blogs, IMs, Tweets, etc. While it’s okay most of the time to write informally and conversationally in these mediums, it’s still good not to make obvious mistakes. A common tip for editing and proofreading your writing is to have someone else read your work aloud to you. It’s easy [...]

The Fight for a Piece of Social Media Pie

9. July 2009

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There is no shortage of commentary on the subject of “who owns social media” among professional service providers and consultants. Ad agencies, SEO specialists, PR firms, technologists, web shops, bloggers, etc. etc. are all jockeying for a piece of the pie. The Business Owns Social Media Marketing Let’s keep this short (not sweet). The business [...]

ChirpUp – Public CIO re Open Source & Saving Government Money

1. July 2009

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ChirpUp – Public CIO re Open Source & Saving Government Money

Mark Bradford of ChirpUp quoted by J. Schwan, founder of Solstice Consulting in CIO Public. Open source accountability, transparency and outreach for municipalities. "CIOs can introduce many of the free SaaS social-media tools as a way for leaders to connect with constituents."

Social Media for Mixed-Use Real Estate Developers

1. July 2009

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Imagine the power of social media and word-of-mouth marketing for mixed-use real-estate communities. For cooperative B2C tenants (hotels, restaurants, shops, theaters, etc) there are endless cross promotional opportunities. Facebook and Twitter campaigns are perfect for generating community spirit, creating buzz and building loyalty with special offers. And the benefits are not limited to the consumer [...]