Businesses using blogs and social media for interactive marketing can recycle equity from their existing content library. Almost every business we meet has an untapped treasure trove of organizational content. They love hearing about easy ways to recycle presentations, research, white papers, brochures and web content.
Inbound Marketing Strategy
Anchored to a modern interactive marketing strategy, your business can use existing assets for brand building, blogging, social media, search engine optimization (SEO) and lead generation. Work smart and be heard online.
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Zabada, Inc.
Andy Sernovitz
CopyBlogger
Gary Vaynerchuk
January 13th, 2010 at 1:40 am
I was reminded of this point when I got an Apple TV ( http://bit.ly/6sDoNm ). Suddenly my entire photo library from the past decade was being used as the screen saver on my TV … I’d forgotten about all of the great “content” that I’d taken over the past 10 years and it was introduced to a whole new audience (visitors in our home) for whom it was “new to them”.
Re-purposing old content for interesting blog posts will never be quite as easy as showing all of your old photos to friends and family, but it is definitely worth scouring your company’s file servers for interesting content for either re-publishing or, at a minimum, sparking ideas for starting new articles and conversations online.