ChirpUp.com

Mark Bradford, of ChirpUp.com discusses new social media opportunities for auto dealers with Alex Bravy of Web2Carz in the May, 2009 auto Dealer Marketing Magazine.

Local Dealers Should Upgrade to a Modern Website

Modern websites don’t wait passively for visitors.  They are marketing machines featuring built-in search engine optimization and technology that constantly pushes a message.  This new model targets customers with blogs and far-reaching social mediums like Twitter, LinkedIn, Facebook, and YouTube.

Social media as a marketing channel levels the playing field for dealers who were historically locked out of costly interactive campaigns.  Social media turns traditional lead development and customer care inside out.

Social Media is Critical for Auto Dealers

Local dealers have an opportunity to apply the same free marketing and technology methods used by manufacturers to connect with customers and generate leads.  Manufacturers understand that emerging social media matters because that’s where the eyes are – and brands go where the eyes go.  While print media is dying, emerging media investment by big players is expanding because buyers use the free social web to research purchasing decisions.  Powerful new tools are finally available for producing affordable and valuable interactive marketing campaigns.

Read the entire interview in Delaer Marketing Magazine or download Q&A With Mark Bradford, Co-Founder of ChirpUp.com.