Comments on: Simple Ways to Measure Twitter Marketing Effectiveness http://chirpup.com/2009/05/11/simple-ways-to-measure-twitter-marketing-effectiveness/ Chicago Interactive Marketing & Social Media Agency Tue, 07 Feb 2012 17:51:20 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Jamie http://chirpup.com/2009/05/11/simple-ways-to-measure-twitter-marketing-effectiveness/comment-page-1/#comment-63616 Jamie Tue, 21 Jun 2011 14:15:01 +0000 http://chirpup.com/?p=1037#comment-63616 It would seem that the primary goal of business marketing is to move product out the door and not necessarily just have potential customers talking about you. Whereas it could be expected that anyone who knows of your product or service will be more likely to purchase said good or service (or at least consider doing so), it does not follow they necessarily will. This is the issue in attempting measure the effectiveness of businesses’ Tweeter or Facebook presence in that it is extremely difficult, if not down right impossible, to correlate x number of tweets with x number of products being shipped. InRev acknowledges this and questions (maybe without knowing it) the effectiveness of social media stating “Evidently, the large population brings in potential customers for your businesses”. So that while it is “evidently” true that social marketing produces potential customers, it is actual customers that pay the bills. It would seem that the primary goal of business marketing is to move product out the door and not necessarily just have potential customers talking about you. Whereas it could be expected that anyone who knows of your product or service will be more likely to purchase said good or service (or at least consider doing so), it does not follow they necessarily will. This is the issue in attempting measure the effectiveness of businesses’ Tweeter or Facebook presence in that it is extremely difficult, if not down right impossible, to correlate x number of tweets with x number of products being shipped. InRev acknowledges this and questions (maybe without knowing it) the effectiveness of social media stating “Evidently, the large population brings in potential customers for your businesses”. So that while it is “evidently” true that social marketing produces potential customers, it is actual customers that pay the bills.

]]> By: Todd Nilson http://chirpup.com/2009/05/11/simple-ways-to-measure-twitter-marketing-effectiveness/comment-page-1/#comment-8498 Todd Nilson Mon, 12 Apr 2010 12:46:22 +0000 http://chirpup.com/?p=1037#comment-8498 Nice article, as always, Mark! @Sandra Thanks for the two additional suggestions. Just checked out Twitter Analyzer and Twinfluence and they look very promising. Nice article, as always, Mark!

@Sandra Thanks for the two additional suggestions. Just checked out Twitter Analyzer and Twinfluence and they look very promising.

]]> By: hummingbird twitter http://chirpup.com/2009/05/11/simple-ways-to-measure-twitter-marketing-effectiveness/comment-page-1/#comment-7900 hummingbird twitter Wed, 17 Mar 2010 18:47:33 +0000 http://chirpup.com/?p=1037#comment-7900 Twitter is one of the fastest growing websites nowadays. Different types of people simply love this website, because it serves as a good way for them to communicate with other people from different parts of the world. That's why people today are now taking advantage of Twitter by promoting their products or to advertise their businesses. You can even use Twitter to promote your web page or site in order for you to acquire targeted traffic flowing into your website and start making some money. Twitter is one of the fastest growing websites nowadays. Different types of people simply love this website, because it serves as a good way for them to communicate with other people from different parts of the world. That’s why people today are now taking advantage of Twitter by promoting their products or to advertise their businesses. You can even use Twitter to promote your web page or site in order for you to acquire targeted traffic flowing into your website and start making some money.

]]> By: Mark Bradford http://chirpup.com/2009/05/11/simple-ways-to-measure-twitter-marketing-effectiveness/comment-page-1/#comment-6667 Mark Bradford Wed, 03 Feb 2010 15:37:05 +0000 http://chirpup.com/?p=1037#comment-6667 Glad this is helpful. We'll keep it going. Thanks for comments. Glad this is helpful. We’ll keep it going. Thanks for comments.

]]> By: Ricardo Mcarthy http://chirpup.com/2009/05/11/simple-ways-to-measure-twitter-marketing-effectiveness/comment-page-1/#comment-6663 Ricardo Mcarthy Wed, 03 Feb 2010 12:55:54 +0000 http://chirpup.com/?p=1037#comment-6663 Hi thank you for an perceptive post, I actually found your blog by mistake while searching on Goole for something else nearly related, in any case before i ramble on too much i would just like to state how much I enjoyed your post, I have bookmarked your site and also taken your RSS feed, Once Again thank you very much for the blog post keep up the good work. Hi thank you for an perceptive post, I actually found your blog by mistake while searching on Goole for something else nearly related, in any case before i ramble on too much i would just like to state how much I enjoyed your post, I have bookmarked your site and also taken your RSS feed, Once Again thank you very much for the blog post keep up the good work.

]]> By: top twitter tools http://chirpup.com/2009/05/11/simple-ways-to-measure-twitter-marketing-effectiveness/comment-page-1/#comment-4592 top twitter tools Wed, 04 Nov 2009 18:41:33 +0000 http://chirpup.com/?p=1037#comment-4592 I think id like to review this tool, you should contact me on my site. I think id like to review this tool, you should contact me on my site.

]]> By: twitter marketing http://chirpup.com/2009/05/11/simple-ways-to-measure-twitter-marketing-effectiveness/comment-page-1/#comment-4160 twitter marketing Mon, 12 Oct 2009 18:07:13 +0000 http://chirpup.com/?p=1037#comment-4160 I just found a great squidoo article on twitter advertising i hope you all find interesting, http://www.squidoo.com/twitter-marketing-secrets I just found a great squidoo article on twitter advertising i hope you all find interesting, http://www.squidoo.com/twitter-marketing-secrets

]]> By: Sandra Proulx http://chirpup.com/2009/05/11/simple-ways-to-measure-twitter-marketing-effectiveness/comment-page-1/#comment-2823 Sandra Proulx Thu, 16 Jul 2009 18:22:27 +0000 http://chirpup.com/?p=1037#comment-2823 As a community manager, I find tools like Twinfluence (although glitchy) and Twitter Analyzer (getting better and better) to be incredibly helpful in measuring my Twitter account's effectiveness and keeping an eye on trends. As a community manager, I find tools like Twinfluence (although glitchy) and Twitter Analyzer (getting better and better) to be incredibly helpful in measuring my Twitter account’s effectiveness and keeping an eye on trends.

]]> By: marsha spaniel http://chirpup.com/2009/05/11/simple-ways-to-measure-twitter-marketing-effectiveness/comment-page-1/#comment-1313 marsha spaniel Wed, 13 May 2009 01:14:39 +0000 http://chirpup.com/?p=1037#comment-1313 thank you for posting this. i am really interested in this type of marketing, and am currently trying to wade my way through. i really appreciate your service! thanks again, marsha thank you for posting this. i am really interested in this type of marketing, and am currently trying to wade my way through. i really appreciate your service!
thanks again,
marsha

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