Last Thursday ChirpUp had the pleasure of attending GasPedal’s Word of Mouth Crash Course. For us, as a Chicago based interactive marketing agency, this was an amazing workshop. We are big fans of Andy Sernovitz and his book. GasPedal’s one day course reinforced and clarified how to use WOM fundamentals for ourselves and our clients. We also learned how to best use new media as WOM Tools to amplify Conversations.
Impressive attendees with great idea included multi-talented @leahjones and @DPZRamon of Domino’s Pizza. Both were insightful during the mock workshops.
Our heads are still spinning with exciting possiblitities and specific ideas for our our own young business. Hopefully this week, you’ll see a few new techniques on this site.


Andy Sernovitz
Mon, Apr 27, 2009
Featured, Marketing