Pay attention to Twitter! With approximately 5 million users and growing fast, Twitter is becoming a powerful media force.
Here’s a crash cultural course and a few mechanics to get started with Twitter. Unlike other well known social media sites, it’s okay to follow folks you don’t know. If you find someone interesting by browsing or searching, just follow them to receive their Tweets. Many will reciprocate by following you back.
Follow Me
I started out by registering and following a friend with an established account. I knew we were interested in similar subjects. So I “followed” some of his “followers” and people he was “following”. Boom! It’s that easy.
It won’t take long before you notice that different people tweet in different ways. Some people actually have an explicit conversation. Others monitor current events or topics of interest. There are passive users, who just listen, and active users who contribute to the dialogue. Some people promote their business with spammy shameless plugs, while others weave a marketing message into a natural conversation. (I recommend the latter as a useful tactic.)
@Replies
Join into conversations about topics relating to your business using the @Reply feature. @Replies are like an ordinary tweet, but they also alert the recipient that you are directing a public comment towards them. A series of @Replies back and forth becomes a conversation.
Direct Messages
You can also use the Direct Message (”DM”) feature to send a private message. Use DM’s to individualize a business relationship and eventually migrate the conversation to the telephone or a face-to-face meeting.
Think of the marketing power - a new era marketer creating new relationships based on targeted relevance – not just dialing for dollars.


Andy Sernovitz
March 20th, 2009 at 6:12 am
The @reply feature makes sense. What are some of the other keycodes, like #?
March 20th, 2009 at 1:08 pm
RT @Ashley0206: Twitter has grown 1,382% in the last year. http://twurl.nl/u065fy
April 17th, 2009 at 9:05 am
Great Twitter Diagram http://applicant.com/wp-content/uploads/2009/04/tweetcurrency1.jpg
May 5th, 2009 at 12:04 pm
Nine Twitter tips for business – How to strike the right balance when using this popular messaging service
http://www.macworld.com/article/140254/2009/05/twitterdos.html
May 19th, 2009 at 3:13 pm
Interesting article, i will come back to your blog soon, best regards
May 22nd, 2009 at 10:49 am
Your blog is very interresting for me, i will come back here..
March 8th, 2010 at 5:54 am
For producing interactive relationships, we must unquestionably have to consider twitter as a great supportive tool. With Twitter as your tool of marketing, you can expect a lot, a wide range of customers is a guarantee because of the great number of friends you make on twitter. 100′s will follow you each time you follow them.
March 10th, 2010 at 4:18 am
found your site on stumbleupon today and really liked it.. i bookmarked it and will be back to check it out some more later
March 17th, 2010 at 12:50 pm
A crucial part of generating Followers is keeping them. generating Followers is important, even so keeping the followers still is even more crucial.
July 20th, 2010 at 8:17 am
A great post for those of us who’ve been Twitter for some time. Thank you!