Think of LinkedIn as a nuclear Rolodex with over 35 million users. It’s easy to use and has a ton word-of-mouth marketing power. LinkedIn is useful for brand building, collaboration, group organization and business development. As with any new medium, the best way to learn and get comfortable is to just get in there and [...]
Continue reading...26. March 2009
What is WordPress? WordPress (http://www.wordpress.org) is a powerful open source content management system (CMS) and blogging engine. WordPress is arguably the most popular web publishing platform on the planet; it powers ChirpUp.com and millions of other websites. Open Source WordPress is open source software. This means that you can use it with no licensing costs. [...]
Continue reading...20. March 2009
Pay attention to Twitter! With approximately 5 million users and growing fast, Twitter is becoming a powerful media force. Here’s a crash cultural course and a few mechanics to get started with Twitter. Unlike other well known social media sites, it’s okay to follow folks you don’t know. If you find someone interesting by browsing [...]
Continue reading...10. March 2009
New media etiquette is a courtship. Think of on-line interactions as relationship building, not direct marketing. Don’t repel people by coming on too strong or “spammy”. Take your time. Believe in the power of many small interactions. And be mindful of the culture and etiquette for each medium. Facebook is Intensely Personal Many wonder if [...]
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31. March 2009
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