Powerful Web 2.0 tools are finally available for producing affordable interactive marketing campaigns! It’s true there are tons of intimidating widgets. But, with a little wiring and tuning by a trusted expert, you can have a single elegant machine for authoring, promoting, participating and monitoring. Tie the parts together – website, email, blog, CRM – and make it easy. You can have a dashboard and control panel for hooking into Google, Yahoo, YouTube, Twitter, LinkedIn, MySpace, Friendster, Flickr, Alltop, Technorati, emails, etc . Done correctly, maintenance will be simple and you can concentrate on doing what you do best – engaging customers.


Andy Sernovitz
February 28th, 2009 at 9:05 am
First of all, I do like the direction you are going with this but I do have question. Do you think that this approach to brand building is more suited for reaching a younger more Social Media friendly crowd or do you see it working with all segments? For example, can a car dealership run with something like this?
March 5th, 2009 at 1:46 pm
Demographically, social media is expanding and maturing. LinkedIn median is in the 40′s. Facebook is attracting an older demographic. Twitter is in the 30′s i believe. I think we will see the trend continue. Social media will soon just be “media”. Car dealerships, like many segments, have a great opportunity to use new media to connect and educate and build relationships.
June 18th, 2009 at 4:29 pm
Mark,
I am constantly talking to people about promoting their businesses through social media, so I would be very interested in a tool that merges Web 2.0 marketing tools. Is there one available on the market now? What is it called?
Thanks,
Moeed
June 19th, 2009 at 1:19 am
Take a look at Peoplebrwser
June 19th, 2009 at 9:43 am
Moeed… There is no single tool that anticipates all social media requirements. But there are many point services that can be wired together easily for a complete solution. Example…WordPress +Su.Pr. + HubSpot + Feedburner + ??? (insert specific business requirements) = Marketing Machine. ChirpUp provides the strategy and implementation to make it easy for the business.
August 17th, 2011 at 10:12 am
Hi there I am wondering if I can exercise this article on one of my blogs if I link bankroll b reverse to you? Thanks!