Comments on: Part 1 – Make Your Brand a “Reality” Celebrity http://chirpup.com/2009/02/20/part-1-make-your-brand-a-reality-celebrity/ Chicago Interactive Marketing & Social Media Agency Tue, 24 Apr 2012 23:31:16 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Steve Poppe http://chirpup.com/2009/02/20/part-1-make-your-brand-a-reality-celebrity/comment-page-1/#comment-11215 Steve Poppe Wed, 07 Jul 2010 15:06:25 +0000 http://chirpup.com/?p=288#comment-11215 Well said Mark. Conversations with people who have no personality are short conversations. I always advise clients to create a motivation for their social media voice. It's no longer okay to just "be somebody," you have to be somebody with a defined purpose. Well said Mark. Conversations with people who have no personality are short conversations. I always advise clients to create a motivation for their social media voice. It’s no longer okay to just “be somebody,” you have to be somebody with a defined purpose.

]]> By: Word of Mouth Advertising < Blog Archive < Blog | Associated Mail & Parcel Centers http://chirpup.com/2009/02/20/part-1-make-your-brand-a-reality-celebrity/comment-page-1/#comment-4700 Word of Mouth Advertising < Blog Archive < Blog | Associated Mail & Parcel Centers Wed, 11 Nov 2009 18:43:07 +0000 http://chirpup.com/?p=288#comment-4700 [...] For another perspective (agreement, of course) go here. [...] [...] For another perspective (agreement, of course) go here. [...]

]]> By: Jennifer Smith http://chirpup.com/2009/02/20/part-1-make-your-brand-a-reality-celebrity/comment-page-1/#comment-4698 Jennifer Smith Wed, 11 Nov 2009 18:37:38 +0000 http://chirpup.com/?p=288#comment-4698 So, what are you trying to say here, Mark? Kidding. I like the post, and I hope that the more people reiterate this the more we move the needle of marketing as interaction. Having recently given a lot of talks on social media for economic development, which is relationship building at its core in many ways, I find it's still hard to move people away from the understanding of social media as "wasting time online at work" versus credible messaging tool via relationship building. So, what are you trying to say here, Mark? Kidding. I like the post, and I hope that the more people reiterate this the more we move the needle of marketing as interaction. Having recently given a lot of talks on social media for economic development, which is relationship building at its core in many ways, I find it’s still hard to move people away from the understanding of social media as “wasting time online at work” versus credible messaging tool via relationship building.

]]> By: Mark Bradford http://chirpup.com/2009/02/20/part-1-make-your-brand-a-reality-celebrity/comment-page-1/#comment-3195 Mark Bradford Wed, 12 Aug 2009 03:09:48 +0000 http://chirpup.com/?p=288#comment-3195 Thanks Barbara ... I love your site http://www.gravitycreative.com/ Great example of striking a balance with creativity, simplicity and direct language. Thanks for your comment and RT. Thanks Barbara … I love your site http://www.gravitycreative.com/ Great example of striking a balance with creativity, simplicity and direct language. Thanks for your comment and RT.

]]> By: Barbara Combs http://chirpup.com/2009/02/20/part-1-make-your-brand-a-reality-celebrity/comment-page-1/#comment-3166 Barbara Combs Mon, 10 Aug 2009 17:33:25 +0000 http://chirpup.com/?p=288#comment-3166 Setting the idea of Celebrity aside, businesses of all kinds can really benefit from a dose of reality in the way they talk about their products and services. I think your title of Brand Celebrity is nice and catchy but what I like best is just the idea of authentic messaging. We constantly work...maybe even strive...to help our clients speak in a real, natural way to their audiences. We use the word 'authentic' like some kind of mantra. Their default seems to be that they think you have to use convoluted language where every one of your value propositions is in the one sentence or you aren't really communicating. Thanks for your article! We re-tweeted it this morning. Setting the idea of Celebrity aside, businesses of all kinds can really benefit from a dose of reality in the way they talk about their products and services. I think your title of Brand Celebrity is nice and catchy but what I like best is just the idea of authentic messaging.

We constantly work…maybe even strive…to help our clients speak in a real, natural way to their audiences. We use the word ‘authentic’ like some kind of mantra.

Their default seems to be that they think you have to use convoluted language where every one of your value propositions is in the one sentence or you aren’t really communicating.

Thanks for your article! We re-tweeted it this morning.

]]> By: Rob Lambert http://chirpup.com/2009/02/20/part-1-make-your-brand-a-reality-celebrity/comment-page-1/#comment-9 Rob Lambert Mon, 23 Feb 2009 21:33:01 +0000 http://chirpup.com/?p=288#comment-9 Interesting related video posted today on becoming a celebrity by WordPress designer extraordinaire Chris Pearson. In a nutshell, you have to communicate with your audience when they reach out to you, and yes, sometimes that will feel like WORK. Warning, trashy wife beater shirt and some NSFW language in the video :) http://www.pearsonified.com/2009/02/celebrity.php Interesting related video posted today on becoming a celebrity by WordPress designer extraordinaire Chris Pearson. In a nutshell, you have to communicate with your audience when they reach out to you, and yes, sometimes that will feel like WORK.

Warning, trashy wife beater shirt and some NSFW language in the video :)

http://www.pearsonified.com/2009/02/celebrity.php

]]> By: Seth Frey http://chirpup.com/2009/02/20/part-1-make-your-brand-a-reality-celebrity/comment-page-1/#comment-8 Seth Frey Fri, 20 Feb 2009 15:52:23 +0000 http://chirpup.com/?p=288#comment-8 Love the issue addressed here. We are REAL people, and at the end of the day, those that are receiving your message want REAL information, not a lot of baloney. Yet, at least in the sales world, relationships are built with those that LIKE the person delivering the message. How can we project that via a text blog, or with a quick tweet...without coming off as "cutsy"? Love the issue addressed here. We are REAL people, and at the end of the day, those that are receiving your message want REAL information, not a lot of baloney. Yet, at least in the sales world, relationships are built with those that LIKE the person delivering the message. How can we project that via a text blog, or with a quick tweet…without coming off as “cutsy”?

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