Be Heard – Five Part Formula

Tue, Feb 17, 2009

Featured, Marketing

Be Heard – Five Part Formula

Household brands and the Fortune 500 understand that emerging social media matters. It matters because that’s where the eyes are – and brands go where the eyes go. While network and print budgets decline, emerging media investment by big players is expanding. On the one hand, big business deserves credit for “getting” that social media matters – at least for managing PR problems. Comcast, despite its utility heritage, monitors Twitter for complaints (not sure if they competently resolve anything though). And Pepsi PR guys with Twitter accounts competently responded to viral outrage about a suicidal Pepsi calorie.

Can Big Business Personally Connect?

However, it remains an open question whether major marketers can actually execute an effective integrated social media campaign that requires real, personal, emotional connections. It is unclear if big businesses can get out of their own bureaucratic ways. Can they avoid over-thinking and reign in competing priorities among dozens of expensive agencies to create buzz and engage customers. Time will tell.

You Can Do What You Do

Ahh, but while we await, your growing business can do it. You can be nimble. You can do what you do in pursuit of each and every opportunity. You can channel your energy and passion and personal touch with emerging media. You can tell your story. You can use new media for more than crisis management. You can create “buzz”. You can compete. And you can win!

Five Part Formula

In the coming days ChirpUp will share and discuss our Five Part Formula for establishing an interactive voice, generating buzz and getting noticed. Here is a preview:

  1. Make Your Brand a “Reality” Celebrity
  2. Get Yourself an Engine
  3. Do it with Style
  4. Social Etiquette
  5. Measure, Monitor and Join the Conversation
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This post was written by:

- who has written 67 posts on ChirpUp.com.

Mark is a new media marketing consultant and ChirpUp co-founder. He helps your business be heard online with SEO, social media, content strategy and modern website development.

Contact the author

6 Responses to “Be Heard – Five Part Formula”

  1. JoAnn Doherty Says:
    February 18th, 2009 at 4:05 am

    Congrats to the founders – Rob and Mark! I wish you much success!

  2. Heartburn Home Remedy Says:
    April 15th, 2009 at 6:34 am

    My friend on Orkut shared this link and I’m not dissapointed at all that I came here.


Trackbacks/Pingbacks

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    September 10, 2009 at 6:34 am

    [...] Mark Bradford, co-founder of digital marketing agency ChirpUp, will share emerging B2B and B2C methods for “being heard”…creating  relationships, generating “buzz”, competing and [...]

  2. Happy Birthday ChirpUp Chicago Interactive Marketing Agency | ChirpUp.com says:
    February 12, 2010 at 12:03 am

    [...] a spirit of openness and education and a little karma. And we were determined to  follow our own Formula for Being Heard. The formula works. Rob and I learned how to get customers to call us (we do not make outbound [...]

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    [...] Technology enables us to work from afar or from home. Cafes and restaurants are interactive agency business centers. iStopOver offers a rent-by-the-hour-office-room package for those that don’t want to commit long-term to a business space. The democratization of technology and talent is leveling the interactive marketing playing field for small and mid-size businesses.  You can afford it.  You can compete!  Just follow this formula. [...]

  4. Social Networks Mid Size Business Teaching Marketing | ChirpUp.com says:
    July 13, 2010 at 6:29 am

    [...] Small and mid sized businesses have an advantage over large competitors. Smaller companies can be more responsive. Unfortunately for the “biggies”, sometimes they just can’t get out of their own slow bureaucratic way. Permission, sign-off, formalities and choke points get in the way of helping and teaching. Responsiveness is value, especially for a knowledge-based business interested in being heard online. [...]

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