ChirpUp.com

Welcome to ChirpUp.com, an interactive marketing resource for new era entrepreneurs. Far-reaching social mediums like Twitter, LinkedIn, Facebook and YouTube, wired together by low maintenance Web 2.0 services, are a democratizing opportunity for authentic brands who were historically locked out of costly integrated campaigns.

For years, frustrated marketers invested precious money and time in static websites, shot-gun emails and confusing search optimizations and crossed their fingers.  And when it didn’t work, they pounded fists and cursed the internet! They hounded teenagers and random techie acquaintances for internet secrets.

“What am I doing wrong?  I paid for a website! I paid Google and Yahoo!  I emailed newsletters!  What’s going on?  Where are the sales?”

Who can blame these entrepreneurs, our economic fabric, if they dismiss Twitter and Web 2.0 and new media as just another web conspiracy.

It’s “Media” not Technology

Even IT people don’t fully “get it.”  Techies think LinkedIn is a job board.  They see Facebook and think “high-school reunion”. And isn’t MySpace for bands and exotic entertainers?  Techies don’t see the most important point — that social media is about media, not technology.  They don’t “get it” because techies are techies, not marketers!

Start “Getting It” or Else

But guess what? If you care about conversing with your customers, or being heard, or being known, you better start “getting it“.  And if you don’t, your competition will.   Here’s the real interesting part.  The new economy entrepreneur that winds-up sidelining your business may not even be in business yet.  How can that be?  Because there is someone out there right now figuring out how to use technology and new media to reach, educate, share and converse with your customers.  Because the barriers are so low and costs so nominal they are only a few weeks away from being in the game.

New Generation with Culture of Sharing and Caring

Start-ups are only a few months away from becoming a trusted brand because they know how to connect with buyers and establish a relationships based on authenticity, quality and a culture of sharing.  And this new generation of entrepreneurs will succeed because they grew up sharing, teaching and connecting online.  New era entrepreneurs will succeed because they have everything to gain and nothing to lose.

Humanize, Reveal and Thrive

Fortunately, existing brands can adapt and thrive the new economy.  ChirpUp.com exists for bold entrepreneurs and brands who not only want to survive, but prosper in the new economy by sharing, educating and revealing the human personality behind the brand — strengths, weaknesses and ideas.  ChripUp.com is a resource for overcoming natural intimidation impulses.  ChirpUp.com is an attempt not only to empower new era brands with an approachable recipe, but to do so with simplicity, elegance and speed. Rewards await!