Landing pages continue to evolve in both use and complexity. Brands and agencies alike are using landing pages to educate and convert customers in new and exciting ways. lonelybrand evaluated countless brands and landing pages in our quest to create a useable methodology applicable to nearly any digital marketing challenge. It is our hope that [...]
Continue reading...27. August 2012
Location tagging is one that the big three social networks have in common – regardless of minute differences in platforms, users are now publicly sharing their location on Facebook, Twitter and Google Plus more than ever before. While this tendency may prove to be a security issue for the rich and famous (Michael Dell’s daughter, Rich Kids of [...]
Continue reading...24. August 2012
We all know social Media has a black market for increasing a brand’s consumer engagement. But can these fake followers prove to be more detrimental than helpful? With appealing advertisements stating “Buy Twitter Followers for less than 1 cent per Follower!” and “1000 Quality Followers for only $14” a startup company may be convinced to throw money at their audience scarcity [...]
Continue reading...23. August 2012
Old Navy’s status as a back-to-school beacon is still intact, but this year, the brand is using some clever social media and printable content that reminds me of my own grade and middle school days to appeal to everyone heading back to campus. The brand has been posting fun, printable content to appeal to all [...]
Continue reading...22. August 2012
Intel & Toshiba present ‘The Beauty Inside’, a global social film by Drake Doremus that fully utilizes social media in a notable way. Content is created by the audience in what is being dubbed “Social Hollywood” with the entire story underscored by the Facebook community. The main character is Alex, a twenty-something year old Los Angeles resident [...]
Continue reading...16. August 2012
A few exciting updates emerged from the world of pins and pinboards this week, including apps for both iPad and Android, as well as the big open registration announcement (because nobody likes a wait list). We can only imagine that this news will bring yet another tidal wave of new users, so we wanted to take a few [...]
Continue reading...16. August 2012
Social media scoring service Klout has undergone changes in lieu of a few updates made yesterday – about 300 of them in fact. In case any of you are unfamiliar with the service, here’s a quick review: Klout analyzes your activity and how others interact with you on various social media sites including LinkedIn, Facebook, Twitter, and [...]
Continue reading...15. August 2012
People are always looking for an excuse to party, and a birthday is the most liable reason for jubilation. We celebrate birthdays belatedly or sometimes over the course of an entire week (despite what others may think). Your brand can even make its birthday party last a whole month long with all of the hype [...]
Continue reading...2. November 2009
Mark Bradford and Rob Lambert, Co-Founders of ChirpUp.com, present "Where the Rubber Meets the Road: Measuring ROI for Social Marketing Campaigns" January 14, 2010 at BMA Milwaukee.
Continue reading...10. September 2009
ChirpUp discussing new media as revolutionary marketing force with Chicago's Vistage executive coaching and leadership chapter. Mature mid-market businesses have a powerful democratizing channel to tell their story. Mark Bradford will share emerging B2B and B2C methods for "being heard"...creating relationships, generating “buzz”, competing and winning!
Continue reading...28. August 2009
ChirpUp interview with Medill Money Mavens on social media as a lasting industry. Money Talks podcast "Social Media: Can’t Kill the Buzz" and other business and economy coverage from student-journalists at the Medill School of Journalism.
Continue reading...31. July 2009
Basic social media tools that reach your customers, generate leads, optimize search engine results (SEO), and get people talking about your brand. Mark will provide a high-level overview of basic inbound marketing techniques using blogs, Facebook, LinkedIn and Twitter.
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31. October 2012
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