ChirpUp — Chicago Interactive Marketing & Social Media Agency

19. March 2012

Ford Does Social Right

At lonelybrand, we know how important social engagement is when a company uses digital marketing to reach its audience. That’s why when we see a company that is doing a great job of it, we like to draw attention to it. This time around, it’s Ford. That’s right, Ford. While other automotive brands seem to [...]

1. March 2012

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Everything You Need to Know About Facebook Timeline for Brand Pages

Facebook premiered its highly-anticipated Timeline for Pages on Wednesday, introducing a host of tweaks on both the front end and back end of Pages in what we think is a huge step forward for brands on the world’s most popular social platform. We broke the updates down into 10 essential changes: Timeline Obvious change number [...]

29. February 2012

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Numbers and Trust: Why Employees on Google Plus Can Mean Big Bucks

Back in January when Google Search Plus Your World debuted, the SEO community spiraled into a fear-mongering frenzy. Meanwhile, everyday searchers scratched their heads in confusion, wondering why their friends’ faces started popping up in organic results. But amid the outcries of “search will never be the same!” and “what’s Joe doing on my Google [...]

Will Users Go For Branded Facebook Timelines?

16. February 2012

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Will Users Go For Branded Facebook Timelines?

The talking heads at Facebook tell us that the new Timeline design will change brand pages for the better, increasing engagement and enhancing the way brands can tell their story. For months we’ve heard that the restyled pages are on their way, but they’ve yet to arrive. Rumor has itFebruary 29th is the big day. In [...]

If You’re Going to Do Pinterest, Do It Like These 4 Brands

6. February 2012

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If You’re Going to Do Pinterest, Do It Like These 4 Brands

If you’re anything like us, in the last three weeks you’ve read a million-and-a-half articles with sensationalist titles like the ones above. Do or die mentality and “must-read” articles aside, let’s take a look at the facts. Yes, the data shows that Pinterest is gaining in popularity especially among 20-something females, but does that really mean your brand [...]

White Paper: Confidence Game – Overcoming Digital Doubts with Content Marketing and Social Engagement

2. February 2012

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White Paper: Confidence Game – Overcoming Digital Doubts with Content Marketing and Social Engagement

2012 is shaping up to be a year of change for marketing firms in the United States. Never before have so many agency players shifted the discussion to address a hungry digital marketplace. There’s just one problem… Clients aren’t impressed with agencies’ digital skills. According to a recent CMO Council Report, just 9% of marketers [...]

25. January 2012

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Building a Reliable Digital Agency Scorecard

Companies aren’t happy with the level of digital proficiency they’re seeing from agencies, but at the same time those companies have haphazard systems for appraising work agencies are doing in the online realm. It’s not surprising. After all, “you don’t know what you don’t know” right? How can brands expect to hire the right agency [...]

3. January 2012

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Agency Executives & Social Media: The Gender Breakdown

Does gender affect one’s perceptions of social media? Studies show that among the general public, women have a slightly larger presence on social networks. A recent comScore survey revealed that 83.9% of female internet users belong to a social network, versus 81% of the male online population. At lonelybrand we wanted to know whether gender affects the way agency executives [...]

2. November 2009

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Chirping at BMA Milwaukee About Social Marketing ROI

Mark Bradford and Rob Lambert, Co-Founders of ChirpUp.com, present "Where the Rubber Meets the Road: Measuring ROI for Social Marketing Campaigns" January 14, 2010 at BMA Milwaukee.

10. September 2009

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ChirpUp Speaks to Vistage on New Media Marketing

ChirpUp discussing new media as revolutionary marketing force with Chicago's Vistage executive coaching and leadership chapter. Mature mid-market businesses have a powerful democratizing channel to tell their story. Mark Bradford will share emerging B2B and B2C methods for "being heard"...creating relationships, generating “buzz”, competing and winning!

28. August 2009

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Katie Rogers of Medill Money Mavens Interviews Mark Bradford of ChirpUp

ChirpUp interview with Medill Money Mavens on social media as a lasting industry. Money Talks podcast "Social Media: Can’t Kill the Buzz" and other business and economy coverage from student-journalists at the Medill School of Journalism.

31. July 2009

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ChirpUp’s Mark Bradford Presents to Management Advisory Council on Modern Interactive Marketing

Basic social media tools that reach your customers, generate leads, optimize search engine results (SEO), and get people talking about your brand. Mark will provide a high-level overview of basic inbound marketing techniques using blogs, Facebook, LinkedIn and Twitter.

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