Companies aren’t happy with the level of digital proficiency they’re seeing from agencies, but at the same time those companies have haphazard systems for appraising work agencies are doing in the online realm. It’s not surprising. After all, “you don’t know what you don’t know” right? How can brands expect to hire the right agency [...]
Continue reading...3. January 2012
Does gender affect one’s perceptions of social media? Studies show that among the general public, women have a slightly larger presence on social networks. A recent comScore survey revealed that 83.9% of female internet users belong to a social network, versus 81% of the male online population. At lonelybrand we wanted to know whether gender affects the way agency executives [...]
Continue reading...23. December 2011
When the abundance of fruit cakes and Michael Bublé Christmas tracks drive you to the breaking point this weekend, grab your screen of choice and check out our list of Top 10 Holiday Tech Activities for some sweet, internet-based relief. 1. Learn the Art of Googling from Santa The Google team created a rap (if you can [...]
Continue reading...21. December 2011
In case you haven’t noticed we spend a lot of time at lonelybrand looking at the latest research, articles and trends in digital marketing. In the first installment of our four-part 2012 prediction series, we’ll take a look at what’s next for social media and content marketing. 1. Brand Page Explosion Brand pages on the big [...]
Continue reading...19. December 2011
Social media remains a buzz term among marketing professionals the world over. As mobile and social commerce grow in scope and complexity so must the tools marketers use to monitor, engage and report relevant conversations in outlets like Twitter, Facebook and Google+. Low barriers to entry for software as a service products combined with a [...]
Continue reading...12. December 2011
It’s been a week of ups and downs for the geo-location industry. In case you’ve missed the whirlwind of news, here’s a quick look at what happened this week and my interpretation of what it means (or doesn’t mean) for marketers. Foursquare Reaches 15 Million Users Earlier this week Foursquare released the encouraging news that [...]
Continue reading...6. December 2011
lonelybrand, the digital marketing and communications consultancy for midsized and large companies, today announced it has acquired ChirpUp. Founded in 2008 by tech industry veterans Mark Bradford and Rob Lambert, ChirpUp addresses the digital marketing needs of midsized and large businesses with affordable, scalable inbound marketing, content marketing and social media solutions. With the acquisition [...]
Continue reading...24. February 2011
Here’s my video business card. Huh? The concept is simple and fairly inexpensive: Some small businesses have turned to social media like YouTube and have packaged just what their business is all about in a mini video business card production. Of course, we’re not drones. We don’t sit idle in front of a computer and sift [...]
Continue reading...2. November 2009
Mark Bradford and Rob Lambert, Co-Founders of ChirpUp.com, present "Where the Rubber Meets the Road: Measuring ROI for Social Marketing Campaigns" January 14, 2010 at BMA Milwaukee.
Continue reading...10. September 2009
ChirpUp discussing new media as revolutionary marketing force with Chicago's Vistage executive coaching and leadership chapter. Mature mid-market businesses have a powerful democratizing channel to tell their story. Mark Bradford will share emerging B2B and B2C methods for "being heard"...creating relationships, generating “buzz”, competing and winning!
Continue reading...28. August 2009
ChirpUp interview with Medill Money Mavens on social media as a lasting industry. Money Talks podcast "Social Media: Can’t Kill the Buzz" and other business and economy coverage from student-journalists at the Medill School of Journalism.
Continue reading...31. July 2009
Basic social media tools that reach your customers, generate leads, optimize search engine results (SEO), and get people talking about your brand. Mark will provide a high-level overview of basic inbound marketing techniques using blogs, Facebook, LinkedIn and Twitter.
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25. January 2012
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