ChirpUp — Chicago Interactive Marketing & Social Media Agency

3. February 2010

Social Media: The New Friendly Mass Media

Not long ago in the US, a mere three television networks served 250 million people. That was the era of mass media. As simple as it seemed, for marketers, there were a lot of ways to get it wrong back then. New Media is More Accessible and Efficient Traditional mass media was no friend to the mid-size [...]

28. January 2010

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TrueValue’s DIY’ers Build Brand and Community

So how do you make your website more engaging and more appealing, without meaningless drivel that just about everyone knows? In other words: Why would I want to visit your website without needing to buy something? Well, it’s conversation, my dear Watson. As pointed out in “You Can’t Afford Not to Blog,” blogging is an [...]

18. January 2010

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How to Respond to Negative Feedback

Want to be transparent and do it in a high-tech way? Google is trying to help you for free. Google’s Favorite Places is a business-to-consumer program where participating local businesses will have a window decal from Google that can be scanned by a person’s iPhone to extract instant data. That means, your furniture store or restaurant [...]

Social Media Marketing ROI, Not Snake Oil

12. January 2010

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Social Media Marketing ROI, Not Snake Oil

When it comes to results of social media marketing, I find myself agreeing with some of social media’s loudest critics. Valid critics complain that common indicators of social media engagement don’t plainly map to return on investment measurements (ROI). And they’re right. That’s why I don’t represent Twitter follower counts, for example, as an exclusive indicator [...]

How to Use Twitter – Just the Basics for Business

22. December 2009

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How to Use Twitter – Just the Basics for Business

Twitter is just a miniaturized blog. But the simplicity of it sometimes hides the vast potential of Twitter as a tool for business. The “social” networking power of Twitter enables a message to be transmitted far and fast, relying on little besides instant digital word-of-mouth. When applied to promotion or advertising, Twitter can become an [...]

Word of Mouth Marketing and Social Media

14. December 2009

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Word of Mouth Marketing and Social Media

Sometimes the most recent and powerful innovations in marketing turn out to be new handles for things that have been going on forever. Social media is a great example because in an important sense, social media is no more (and no less) than people talking. Social media is what happens when a delicatessen makes a [...]

7. December 2009

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How to Use WordPress SEO Plug-Ins

Google, Yahoo!, and Microsoft’s Bing are critical marketing channels for mid-size businesses. We love using WordPress as a marketing platform because these search engines love blogs. Your site and it’s updates will be “found” by Google quickly if it’s based around a great blogging engine like WordPress which has several powerful plug-ins for optimizing search [...]

WordPress: An Introduction to Authoring Content

1. December 2009

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WordPress: An Introduction to Authoring Content

Authoring website content in WordPress is pretty easy, but I’ve noticed that some first-time WordPress authors (understandably) get tripped up on a few concepts and tools when starting out. This video and set of tips below it should help beginners avoid some common confusion when beginning to use WordPress to manage a website or blog. Check [...]

2. November 2009

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Chirping at BMA Milwaukee About Social Marketing ROI

Mark Bradford and Rob Lambert, Co-Founders of ChirpUp.com, present "Where the Rubber Meets the Road: Measuring ROI for Social Marketing Campaigns" January 14, 2010 at BMA Milwaukee.

10. September 2009

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ChirpUp Speaks to Vistage on New Media Marketing

ChirpUp discussing new media as revolutionary marketing force with Chicago's Vistage executive coaching and leadership chapter. Mature mid-market businesses have a powerful democratizing channel to tell their story. Mark Bradford will share emerging B2B and B2C methods for "being heard"...creating relationships, generating “buzz”, competing and winning!

28. August 2009

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Katie Rogers of Medill Money Mavens Interviews Mark Bradford of ChirpUp

ChirpUp interview with Medill Money Mavens on social media as a lasting industry. Money Talks podcast "Social Media: Can’t Kill the Buzz" and other business and economy coverage from student-journalists at the Medill School of Journalism.

31. July 2009

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ChirpUp’s Mark Bradford Presents to Management Advisory Council on Modern Interactive Marketing

Basic social media tools that reach your customers, generate leads, optimize search engine results (SEO), and get people talking about your brand. Mark will provide a high-level overview of basic inbound marketing techniques using blogs, Facebook, LinkedIn and Twitter.

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