ChirpUp — Chicago Interactive Marketing & Social Media Agency

25. January 2012

Building a Reliable Digital Agency Scorecard

Companies aren’t happy with the level of digital proficiency they’re seeing from agencies, but at the same time those companies have haphazard systems for appraising work agencies are doing in the online realm. It’s not surprising. After all, “you don’t know what you don’t know” right? How can brands expect to hire the right agency [...]

3. January 2012

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Agency Executives & Social Media: The Gender Breakdown

Does gender affect one’s perceptions of social media? Studies show that among the general public, women have a slightly larger presence on social networks. A recent comScore survey revealed that 83.9% of female internet users belong to a social network, versus 81% of the male online population. At lonelybrand we wanted to know whether gender affects the way agency executives [...]

23. December 2011

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10 Holiday-Themed Tech Activities

When the abundance of fruit cakes and Michael Bublé Christmas tracks drive you to the breaking point this weekend, grab your screen of choice and check out our list of Top 10 Holiday Tech Activities for some sweet, internet-based relief. 1. Learn the Art of Googling from Santa The Google team created a rap (if you can [...]

21. December 2011

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Social Media & Content Marketing: 2012 Predictions

In case you haven’t noticed we spend a lot of time at lonelybrand looking at the latest research, articles and trends in digital marketing. In the first installment of our four-part 2012 prediction series, we’ll take a look at what’s next for social media and content marketing. 1. Brand Page Explosion Brand pages on the big [...]

19. December 2011

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White Paper: Marketing Planner 2012 – Social Media Monitoring Tools

Social media remains a buzz term among marketing professionals the world over. As mobile and social commerce grow in scope and complexity so must the tools marketers use to monitor, engage and report relevant conversations in outlets like Twitter, Facebook and Google+. Low barriers to entry for software as a service products combined with a [...]

12. December 2011

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Are Location-Based Social Networks Done For?

It’s been a week of ups and downs for the geo-location industry. In case you’ve missed the whirlwind of news, here’s a quick look at what happened this week and my interpretation of what it means (or doesn’t mean) for marketers. Foursquare Reaches 15 Million Users Earlier this week Foursquare released the encouraging news that [...]

6. December 2011

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lonelybrand Acquires ChirpUp

lonelybrand, the digital marketing and communications consultancy for midsized and large companies, today announced it has acquired ChirpUp. Founded in 2008 by tech industry veterans Mark Bradford and Rob Lambert, ChirpUp addresses the digital marketing needs of midsized and large businesses with affordable, scalable inbound marketing, content marketing and social media solutions. With the acquisition [...]

24. February 2011

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Is That a Video in Your Pocket, or…?

Here’s my video business card. Huh? The concept is simple and fairly inexpensive: Some small businesses have turned to social media like YouTube and have packaged just what their business is all about in a mini video business card production. Of course, we’re not drones. We don’t sit idle in front of a computer and sift [...]

2. November 2009

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Chirping at BMA Milwaukee About Social Marketing ROI

Mark Bradford and Rob Lambert, Co-Founders of ChirpUp.com, present "Where the Rubber Meets the Road: Measuring ROI for Social Marketing Campaigns" January 14, 2010 at BMA Milwaukee.

10. September 2009

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ChirpUp Speaks to Vistage on New Media Marketing

ChirpUp discussing new media as revolutionary marketing force with Chicago's Vistage executive coaching and leadership chapter. Mature mid-market businesses have a powerful democratizing channel to tell their story. Mark Bradford will share emerging B2B and B2C methods for "being heard"...creating relationships, generating “buzz”, competing and winning!

28. August 2009

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Katie Rogers of Medill Money Mavens Interviews Mark Bradford of ChirpUp

ChirpUp interview with Medill Money Mavens on social media as a lasting industry. Money Talks podcast "Social Media: Can’t Kill the Buzz" and other business and economy coverage from student-journalists at the Medill School of Journalism.

31. July 2009

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ChirpUp’s Mark Bradford Presents to Management Advisory Council on Modern Interactive Marketing

Basic social media tools that reach your customers, generate leads, optimize search engine results (SEO), and get people talking about your brand. Mark will provide a high-level overview of basic inbound marketing techniques using blogs, Facebook, LinkedIn and Twitter.

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