At lonelybrand, we know how important social engagement is when a company uses digital marketing to reach its audience. That’s why when we see a company that is doing a great job of it, we like to draw attention to it. This time around, it’s Ford. That’s right, Ford. While other automotive brands seem to [...]
Continue reading...1. March 2012
Facebook premiered its highly-anticipated Timeline for Pages on Wednesday, introducing a host of tweaks on both the front end and back end of Pages in what we think is a huge step forward for brands on the world’s most popular social platform. We broke the updates down into 10 essential changes: Timeline Obvious change number [...]
Continue reading...29. February 2012
Back in January when Google Search Plus Your World debuted, the SEO community spiraled into a fear-mongering frenzy. Meanwhile, everyday searchers scratched their heads in confusion, wondering why their friends’ faces started popping up in organic results. But amid the outcries of “search will never be the same!” and “what’s Joe doing on my Google [...]
Continue reading...16. February 2012
The talking heads at Facebook tell us that the new Timeline design will change brand pages for the better, increasing engagement and enhancing the way brands can tell their story. For months we’ve heard that the restyled pages are on their way, but they’ve yet to arrive. Rumor has itFebruary 29th is the big day. In [...]
Continue reading...6. February 2012
If you’re anything like us, in the last three weeks you’ve read a million-and-a-half articles with sensationalist titles like the ones above. Do or die mentality and “must-read” articles aside, let’s take a look at the facts. Yes, the data shows that Pinterest is gaining in popularity especially among 20-something females, but does that really mean your brand [...]
Continue reading...2. February 2012
2012 is shaping up to be a year of change for marketing firms in the United States. Never before have so many agency players shifted the discussion to address a hungry digital marketplace. There’s just one problem… Clients aren’t impressed with agencies’ digital skills. According to a recent CMO Council Report, just 9% of marketers [...]
Continue reading...25. January 2012
Companies aren’t happy with the level of digital proficiency they’re seeing from agencies, but at the same time those companies have haphazard systems for appraising work agencies are doing in the online realm. It’s not surprising. After all, “you don’t know what you don’t know” right? How can brands expect to hire the right agency [...]
Continue reading...3. January 2012
Does gender affect one’s perceptions of social media? Studies show that among the general public, women have a slightly larger presence on social networks. A recent comScore survey revealed that 83.9% of female internet users belong to a social network, versus 81% of the male online population. At lonelybrand we wanted to know whether gender affects the way agency executives [...]
Continue reading...2. November 2009
Mark Bradford and Rob Lambert, Co-Founders of ChirpUp.com, present "Where the Rubber Meets the Road: Measuring ROI for Social Marketing Campaigns" January 14, 2010 at BMA Milwaukee.
Continue reading...10. September 2009
ChirpUp discussing new media as revolutionary marketing force with Chicago's Vistage executive coaching and leadership chapter. Mature mid-market businesses have a powerful democratizing channel to tell their story. Mark Bradford will share emerging B2B and B2C methods for "being heard"...creating relationships, generating “buzz”, competing and winning!
Continue reading...28. August 2009
ChirpUp interview with Medill Money Mavens on social media as a lasting industry. Money Talks podcast "Social Media: Can’t Kill the Buzz" and other business and economy coverage from student-journalists at the Medill School of Journalism.
Continue reading...31. July 2009
Basic social media tools that reach your customers, generate leads, optimize search engine results (SEO), and get people talking about your brand. Mark will provide a high-level overview of basic inbound marketing techniques using blogs, Facebook, LinkedIn and Twitter.
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19. March 2012
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