I’m reminded lately through conversations with business owners that there is nothing “obvious” about social media marketing. So in the spirit of not taking things for granted, the following is a list of “basic social media marketing techniques”. Announce Something Special – I’m not just talking about a discount, promotion or sale. Obviously, you’ll want to promote [...]
Continue reading...4. August 2010
Website design is important – fine. As interactive marketing agency in Chicago, we are all about Style! But too many website redesign projects stall because of misguided notions about website design. Don’t misunderstand me. There are situations for certain businesses where creative design that “pops” is critical to the brand. But in most cases effective [...]
Continue reading...13. July 2010
Small and mid size businesses have an advantage over large competitors. Smaller companies can be more responsive. Unfortunately for the “biggies”, sometimes they just can’t get out of their own slow bureaucratic way. Permission, sign-off, formalities and choke points get in the way of helping and teaching. Responsiveness is value, especially for a knowledge-based business interested in [...]
Continue reading...23. June 2010
I’m frequently asked if WordPress can be used for more then just blogging? It is much more than a platform for blogging. Whether you’re configuring one if it’s countless themes out-of-the-box or customizing the design, WordPress is a proven tool for developing beautiful interactive websites for mid-size businesses. It Ain’t Just for Blogging Anymore WordPress is [...]
Continue reading...9. June 2010
Well, a lot of us think the stock market is a bit unfair since we know so little about the companies that make up our mutual funds and 401ks. Wall Street markets were meant to be simple: Let ordinary people become partial owners of businesses, profit with their success and liquidate their investment at anytime. While [...]
Continue reading...2. June 2010
With all the talk of doom returning due to a European debt crisis and an oil spill that is already the Katrina of oil spills, we might need some optimism. Here it is: A study released in May 2010 by the Kauffman Foundation (h/t: Ian Swain) provides additional evidence that our current crisis takes the form of [...]
Continue reading...25. May 2010
One of my very favorite things about ChirpUp’s interactive marketing services is working with energetic start-ups. There’s nothing more exciting than watching a worthy new business concept start growing. And when our interactive marketing services help contribute to that growth, it’s twice as fun. AdBean is an exciting Chicago start-up. Their powerful new technology makes effective [...]
Continue reading...12. May 2010
The ever-growing, ever-changing Facebook gave us a new kind of page in its most recent reshuffling. Named Community Pages, these pages are “built around topics, causes or experiences” – a description that might produce as much confusion as enlightenment. What’s the Difference Between Community Pages and Facebook’s Existing Official Pages? The major difference is in [...]
Continue reading...2. November 2009
Mark Bradford and Rob Lambert, Co-Founders of ChirpUp.com, present "Where the Rubber Meets the Road: Measuring ROI for Social Marketing Campaigns" January 14, 2010 at BMA Milwaukee.
Continue reading...10. September 2009
ChirpUp discussing new media as revolutionary marketing force with Chicago's Vistage executive coaching and leadership chapter. Mature mid-market businesses have a powerful democratizing channel to tell their story. Mark Bradford will share emerging B2B and B2C methods for "being heard"...creating relationships, generating “buzz”, competing and winning!
Continue reading...28. August 2009
ChirpUp interview with Medill Money Mavens on social media as a lasting industry. Money Talks podcast "Social Media: Can’t Kill the Buzz" and other business and economy coverage from student-journalists at the Medill School of Journalism.
Continue reading...31. July 2009
Basic social media tools that reach your customers, generate leads, optimize search engine results (SEO), and get people talking about your brand. Mark will provide a high-level overview of basic inbound marketing techniques using blogs, Facebook, LinkedIn and Twitter.
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2. September 2010
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