As the world’s single most powerful media and technology force, Google is doing more than just changing the interactive marketing machine for small and mid size business. They’re biting, chewing and spitting out old notions of interactive marketing. Google is making “small” and “fearless” a competitive advantage. They are reconstituting and democratizing the very notion [...]
Continue reading...23. February 2010
Heard about Google Buzz? Are you having trouble understanding it? Here is one way to explain it: Your Email Has Problems I don’t mean your email is broken; it probably works fine. Messages go out, messages come in – it works. I don’t mean that it’s a mistake to use email, either. So What’s the Problem? The problem is [...]
Continue reading...16. February 2010
There’s more to social networks than Facebook messages, random coupons and aimless Twitter comments. Sure, nearly every company has a Facebook profile these days. They’re free and easy to manage. But how do you create something engaging, interesting and relevant? How About Games? Gaming is no longer just an escapist outlet for Mountain Dew-guzzling teens spending twilight [...]
Continue reading...12. February 2010
On February 12, 2009, we launched our business and ChirpUp.com. We kicked off an intense year filled with hard work and hustle. We met an incredible collection of new and established businesses. Rob and I pledged to be our own case study. We committed ourselves to a spirit of openness and education and a little [...]
Continue reading...9. February 2010
It was painstaking stuff building that website of yours. When your company finally got serious about it, the process made you think about things you never really considered. You worked with your web developer and solved all kinds of problems together – identity, interactivity, information. Nice work! (Or maybe you just slapped up a brochure [...]
Continue reading...3. February 2010
Not long ago in the US, a mere three television networks served 250 million people. That was the era of mass media. As simple as it seemed, for marketers, there were a lot of ways to get it wrong back then. New Media is More Accessible and Efficient Traditional mass media was no friend to the mid-size [...]
Continue reading...28. January 2010
So how do you make your website more engaging and more appealing, without meaningless drivel that just about everyone knows? In other words: Why would I want to visit your website without needing to buy something? Well, it’s conversation, my dear Watson. As pointed out in “You Can’t Afford Not to Blog,” blogging is an [...]
Continue reading...18. January 2010
Want to be transparent and do it in a high-tech way? Google is trying to help you for free. Google’s Favorite Places is a business-to-consumer program where participating local businesses will have a window decal from Google that can be scanned by a person’s iPhone to extract instant data. That means, your furniture store or restaurant [...]
Continue reading...2. November 2009
Mark Bradford and Rob Lambert, Co-Founders of ChirpUp.com, present "Where the Rubber Meets the Road: Measuring ROI for Social Marketing Campaigns" January 14, 2010 at BMA Milwaukee.
Continue reading...10. September 2009
ChirpUp discussing new media as revolutionary marketing force with Chicago's Vistage executive coaching and leadership chapter. Mature mid-market businesses have a powerful democratizing channel to tell their story. Mark Bradford will share emerging B2B and B2C methods for "being heard"...creating relationships, generating “buzz”, competing and winning!
Continue reading...28. August 2009
ChirpUp interview with Medill Money Mavens on social media as a lasting industry. Money Talks podcast "Social Media: Can’t Kill the Buzz" and other business and economy coverage from student-journalists at the Medill School of Journalism.
Continue reading...31. July 2009
Basic social media tools that reach your customers, generate leads, optimize search engine results (SEO), and get people talking about your brand. Mark will provide a high-level overview of basic inbound marketing techniques using blogs, Facebook, LinkedIn and Twitter.
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9. March 2010
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